Enjoy My Portfolio!

Work Experience

Festival UX Writer (contract role): Jul 2023 – Jan 2024 & Aug 2024 – Feb 2025

Wrote all the push notifications and email alerts for the Sundance Film Festival. Notifications were sent to an audience of 14K app users and earned a 6% CTR (2% higher than anticipated).
Collaborated with cross-functional stakeholders (engineering, design, and marketing) to ensure accuracy and bring new and existing copy into alignment with brand voice and tone standards.
Wrote 100+ how-to articles, simplifying technical language into clean, compelling, and conversational copy that guided users on how to set up tech, order tickets, join waitlists, etc.
Worked with Chase, Adobe, Hulu, Netflix, and Acura stakeholders to ensure sponsored content was aligned with their business goals and effectively drove traffic to sponsored events.
Tracked app usage data (e.g. sign-ups and push notification CTRs) and used these findings to improve content strategy and copy.

Senior UX Copywriter (2-month contract role): Oct 2022 – Nov 2022

Wrote 200+ screens of UX copy for 2 food delivery and expense tracking apps. Copy included registration/onboarding flows, push notifications, payment flows, and all other in-app copy.
Established organizational structures and user interface guidelines to ensure copy was aligned with the brand voice and helpful for users at every stage in the customer journey — from consideration to onboarding.
Reviewed, improved, and edited existing UX copy to make it more condense, intuitive, and compelling.
Presented work to leadership stakeholders weekly, gathering feedback and updating content designs to meet evolving business requirements and UI designs.
Worked with cross-functional teams (product, legal, compliance, design, and marketing) to develop content plans, create tasks, and ensure industry best practices were followed.

UX Copywriter & Content Specialist: Jan 2018 – Oct 2022

Wrote and edited copy for web, email, e-books, and other digital assets.
Wrote 150,000+ words per quarter of website UX copy, email marketing copy, and long-form articles for 60+ clients, including medical, legal, and educational institutions like MIT.
Contributed to 2000%+ traffic growth, 1350%+ rise in service inquiries, and 42% sales increase YoY, on average, for clients.
Collaborated with strategists, account directors, PMs, designers, and developers through all stages of development to create clear, concise, and cohesive copy.
Interviewed clients and subject-matter experts to understand product/content areas and turned their clinical/technical information into user-friendly and compelling messaging that drove digital engagement and sales.
Created content style guides to ensure consistent content design, branding, voice, and tones across client copy.